Data-driven Football Intelligence For Everyone

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Understanding Football Through Data

by jannik-mY2ZHBU6GRk-unsplash athlemetrics
Our Vision

Bridging football intuition with analytical clarity.

To empower the global football community with intelligent tools

that turn raw match data into actionable insights — enabling smart scouting, informed analysis, and modern performance evaluation.

What We Do – Light Theme

What We Do

We turn complex match data into clear, usable football intelligence — fast.

  • Player rating models powered by AI

    Transparent, reproducible ratings tailored to roles and leagues.

    Learn more
  • Player similarity & profiling tools

    Find like-for-like replacements and role fits using robust embeddings.

    Explore tools
  • Tactical & performance data insights

    Break down phases, styles, and contributions that drive results.

    See insights
  • Analytical dashboards for football intelligence

    Role-based KPIs, cohort comparisons, and trend tracking in one place.

    View dashboards
  • API access for engineers, analysts, and developers

    Secure endpoints for pipelines, apps, and custom analysis.

    API docs

Whether you’re evaluating talent, studying tactics, or building advanced player models, we provide the structure, metrics, and context to work smarter and faster.

Why it matters / Football decisions with real impact

Evidence-driven decisions change careers, transfer spend, and league position.

Modern football is fast, ruthless, and expensive. Clubs can’t afford guesswork. Structured, role-aware data gives you a consistent way to judge players, monitor performance, and act before rivals do.

Recruitment Fit
Player profile comparison card Stylized comparison between two players showing ratings and role fit score.

Smarter Recruitment Reduce transfer risk

We surface fit-by-role, not just raw output. Instead of “he scored 12,” you get: how he scores, how repeatable it is, and whether that translates to your league and your system.

That means you can justify spend, defend decisions to ownership, and spot undervalued profiles before they become obvious.

Live Analysis
Match trend dashboard mock A stylized dashboard showing charts and momentum indicators.

Faster Analysis Goal: cut review time

We aim to provide structured KPIs for phases of play, contribution by role, and repeatable actions — so that post-match reporting can become close to automatic instead of a manual rewrite every time.

The plan is that analysts will no longer have to rebuild the same spreadsheets from scratch, and coaches will be able to see what actually drove territory, creation, and threat faster and in clearer language.

Long-term Edge
Progression curve graphic A stylized upward progression curve representing compounding advantage.

Sustainable Edge Not just one good window

Consistency beats vibes. Every window, every contract, every minutes plan is guided by the same language of value, role, and trajectory.

That compounds. You don’t just get one lucky signing — you build an ID and keep it.

Our Principles – Light Theme

Our Principles

FOOTBALL FIRST Football-Led Decisions

Data supports the game; it never replaces intuition, experience, or passion.

TRANSPARENCY Explainable Metrics

Clear methods and interpretable models—no black boxes where decisions matter.

OPEN KNOWLEDGE Share & Educate

We grow the analytics community by publishing insights, tools, and learning resources.

INNOVATION Iterate & Improve

Continuous experimentation pushes football data technology forward.

Who We Serve

Tools intended for people who want to understand performance — not just watch it.

Analysts & Scouts role fit, transfer due diligence
Coaches & Performance Staff actionable trends, repeatable patterns
Sporting Directors squad planning and value protection
Data Scientists & Engineers clean APIs and structured outputs
Universities & Education Programs teaching modern football analytics
Aspiring Analysts & Fans learning to think like recruitment

 

Looking Forward

The future of football is intelligent, data-driven, and globally accessible. We’re committed to leading that transformation—one insight, one player, one team at a time.

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